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As a hospitality professional, wine merchant, or wholesaler, are you wondering about mint liqueur in professional BIB format? De Michellot mint liqueur, crafted at 25% vol. through traditional maceration of French peppermint, meets a growing consumer demand for traceable artisanal French spirits. Here's why and how to list it in your establishment.
The product: De Michellot mint liqueur 25% vol.
Made in France, De Michellot mint liqueur is the result of a long maceration of French peppermint, with no added flavors or colorings. The organoleptic profile is fresh, intense, mentholated with an herbaceous background. The 25% vol. alcohol content has been calibrated for versatile use: served neat as a digestif (3-4 cl), lengthened with tonic (a contemporary aperitif), or dosed in a signature cocktail (1.5-3 cl).
The range is kosher certified — a rare differentiating element in the segment of premium French spirits that opens access to a specific clientele often underserved by competitors.
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Margin analysis: why this product is profitable
The profitability calculation of a liqueur in the hospitality industry relies on three variables: the material cost per centiliter, the average dosage per cocktail, and the menu selling price. De Michellot mint liqueur is favorably positioned on all three axes:
- Controlled material cost — the 70 cl format offers one of the most competitive cost/cocktail ratios in the artisanal French liqueur segment. The 5L BIB format further reduces the unit cost for high-volume establishments.
- Efficient dosage — the concentrated aromatic profile allows for a dosage of 1.5 to 3 cl per cocktail while still delivering the drink's signature. Less product used per serving = more margin per bottle.
- Justified menu selling price — the terroir argument (France), artisanal maceration, and absence of additives justify a premium positioning on the menu (signature cocktail at €14-18 in urban areas).
3 concrete applications for your menu
1. Mint Tonic — the 30-second aperitif
Pro dosage: 4 cl of De Michellot mint (25% vol.), 12 cl of premium tonic, citrus zest, ice cubes. Preparation time: 30 seconds. Estimated material cost: < €2. Recommended menu price: €12-14. A cost/price ratio that makes it one of the most profitable drinks on your aperitif menu.
2. Mint Spritz — the French trend
Pro dosage: 4 cl of De Michellot mint, 9 cl of brut sparkling wine, 3 cl of sparkling water, seasonal garnish. A 100% French alternative to the Italian spritz, with a local sourcing argument that resonates with urban affluent clientele. The terroir storytelling sells itself on the menu.
3. Signature cocktail — your differentiation
Use mint liqueur as a signature ingredient to create an exclusive cocktail for your establishment. A dosage of 1.5 cl is enough to bring out the fresh note. Competitive advantage: no competitor in your area will have the same cocktail, as the product is still not widely distributed in the hospitality industry. This is a first-mover advantage.
Available professional formats
The De Michellot range is designed for professionals:
- 70 cl bottle — standard format for wine merchants, gastronomic restaurants, and bars with low turnover. Ideal for testing the product before committing to volume.
- 2.5 L format — for establishments with medium turnover. Reduces replenishment frequency and logistical costs.
- 5 L BIB (Bag-in-Box) — optimized format for high-volume cocktail bars. No glass breakage, long shelf life after opening, lowest centiliter cost in the range. Free delivery under certain conditions.
Selling point: terroir as a commercial lever
Sectoral studies show a fundamental trend: hospitality clientele increasingly favors traceable spirits. De Michellot mint liqueur, made in France from French peppermint, ticks all the boxes for responsible sourcing. On a menu, the mention "artisanal maceration, France" generates a higher order rate than generic international products.
For wine merchants, the argument also works: the end customer is looking for an alternative to large industrial brands, with a terroir story and premium packaging that justifies the price positioning.
Discover other De Michellot products
Our complete range of 6 traditional French liqueurs allows you to build a coherent offering: verbena (30% vol.), elderflower (20% vol.), gentian (24% vol.), genepi (35% vol.). Each product highlights a French plant and terroir, with the same commitment to artisanal maceration without additives.
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Frequently Asked Questions (Professionals)
What is the minimum order?
Pricing conditions and free shipping thresholds vary by channel (direct hospitality, wine merchant, wholesaler). Contact us directly on WhatsApp to receive the pricing grid tailored to your profile and projected volume.
Are De Michellot products kosher?
Yes, the entire De Michellot range is kosher certified. This is a rare differentiating element in the premium French spirits market, opening access to a specific clientele in restaurants and wine shops.
What is the shelf life after opening in BIB format?
The 5L BIB can be stored for 6 to 8 months after opening thanks to the vacuum-sealed bag system which limits oxidation. The alcohol content (25% vol.) also contributes to product stability.
Do you offer support for menu integration?
Yes — we provide cocktail recipe cards, visuals for the menu, and a sales pitch for your front-of-house team. Contact us on WhatsApp to receive the bartender kit.
Alcohol abuse is dangerous for your health. Consume with moderation. Sale prohibited to minors.