Génépi on the digestif menu: positioning and HORECA margin
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As a hotel, restaurant, or cafe professional, wine merchant, or wholesaler, are you wondering about genepi alpes digestif restaurant menu? De Michellot genepi liqueur, crafted at 35% vol. through traditional maceration of alpine plants harvested at high altitude, meets a growing consumer demand for traceable artisanal French spirits. Here's why and how to list it in your establishment.
The product: De Michellot genepi liqueur 35% vol.
Made in the French Alps, De Michellot genepi liqueur is the result of a long maceration of alpine plants harvested at high altitude, with no added flavors or colorings. The organoleptic profile is herbaceous alpine, aromatic, slightly resinous. The 35% vol. alcohol content has been calibrated for versatile use: served neat as a digestif (3-4 cl), lengthened with tonic (contemporary aperitif), or measured in a signature cocktail (1.5-3 cl).
The range is kosher certified — a rare differentiating element in the French premium spirits segment that opens access to a specific clientele often underserved by the competition.
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Margin analysis: why this reference is profitable
The profitability calculation of a liqueur in HORECA relies on three variables: the cost of ingredients per centiliter, the average dosage per cocktail, and the menu selling price. De Michellot genepi liqueur is favorably positioned on all three axes:
- Controlled ingredient cost — the 70 cl format offers one of the most competitive cost/cocktail ratios in the artisanal French liqueur segment. The 5L BIB format further reduces the unit cost for high-volume establishments.
- Efficient dosage — the concentrated aromatic profile allows for a dosage of 1.5 to 3 cl per cocktail while retaining the drink's signature. Less product used per serving = more margin per bottle.
- Justified menu selling price — the terroir argument (French Alps), artisanal maceration, and absence of additives justify a premium positioning on the menu (signature cocktail at 14-18 € in urban areas).
3 practical applications for your menu
1. Genepi Tonic — the aperitif in 30 seconds
Pro dosage: 4 cl of De Michellot genepi (35% vol.), 12 cl of premium tonic, citrus zest, ice cubes. Preparation time: 30 seconds. Estimated ingredient cost: < 2 €. Recommended menu price: 12-14 €. A cost/price ratio that makes it one of the most profitable drinks on your aperitif menu.
2. Spritz Genepi — the French trend
Pro dosage: 4 cl of De Michellot genepi, 9 cl of brut sparkling wine, 3 cl of sparkling water, seasonal garnish. A 100% French alternative to the Italian spritz, with a local sourcing argument that resonates with urban affluent clientele. The terroir storytelling sells itself on the menu.
3. Signature cocktail — your differentiation
Use genepi liqueur as a signature ingredient to create an exclusive cocktail for your establishment. A dosage of 1.5 cl is enough to bring out the herbaceous alpine note. Competitive advantage: no competitor in your area will have the same cocktail, as the reference is not widely distributed in HORECA. This is a first-mover advantage.
Available professional formats
The De Michellot range is designed for professionals:
- 70 cl bottle — standard format for wine merchants, gastronomic restaurants, and low-rotation bars. Ideal for testing the reference before committing to volume.
- 2.5 L format — for medium-rotation establishments. Reduces restocking frequency and logistical costs.
- 5 L BIB (Bag-in-Box) — optimized format for high-volume cocktail bars. No glass breakage, long shelf life after opening, lowest centiliter cost in the range. Free delivery under certain conditions.
Selling point: terroir as a commercial lever
Sector studies show a fundamental trend: HORECA clientele increasingly prefer spirits with traceable origins. De Michellot genepi liqueur, made in the French Alps from alpine plants harvested at high altitude, ticks all the boxes for responsible sourcing. On a menu, the mention "artisanal maceration, French Alps" generates a higher order rate than generic international references.
For wine merchants, the argument also works: the end customer is looking for an alternative to major industrial brands, with a terroir story and premium packaging that justifies the price positioning.
Discover other De Michellot references
Our complete range of 6 traditional French liqueurs allows you to build a coherent offer: verbena (30% vol.), elderflower (20% vol.), gentian (24% vol.), mint (25% vol.). Each reference highlights a French plant and terroir, with the same commitment to artisanal maceration without additives.
View the complete range
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Frequently asked questions (professionals)
What is the minimum order?
Pricing conditions and free shipping thresholds vary by channel (direct HORECA, wine merchant, wholesaler). Contact us directly on WhatsApp to receive the price list adapted to your profile and projected volume.
Are De Michellot products kosher?
Yes, the entire De Michellot range is kosher certified. This is a rare differentiating element in the French premium spirits market, which opens access to a specific clientele in restaurants and wine shops.
What is the shelf life after opening in BIB format?
The 5L BIB keeps for 6 to 8 months after opening thanks to the vacuum-sealed pouch system that limits oxidation. The alcohol content (35% vol.) also contributes to product stability.
Do you offer support for menu integration?
Yes — we provide cocktail recipe cards, visuals for the menu, and sales pitches for your front-of-house team. Contact us on WhatsApp to receive the bartender kit.
Alcohol abuse is dangerous for your health. Consume in moderation. Sale prohibited to minors.
