De Michellot's Story: The Birth of a French Craft Distillery

The story of De Michellot begins with a conviction: to revive authentic traditional French liqueurs in the face of the industrialization of iconic brands. Discover its genesis, vision, and future.

Genesis — A Project of Authenticity

Founders' observation: iconic French liqueurs (Get27, Pagès, Suze, Ricard, St-Germain) are mostly industrial, optimized for standardized taste.

Mission — Preserving Expertise

Maceration of fresh plants, careful distillation, traditional dosages, inherited recipes: the De Michellot mission.

Vision — Expanding to Craft HORECA

The 5L BIB format allows bars and restaurants to serve a craft liqueur at the price of an industrial one. Vision: democratizing quality.

Alcohol abuse is dangerous.