Artisanal Auvergne Gentian vs. Suze: A Comparison for Hotels, Restaurants, and Cafes
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Alcohol abuse is dangerous for your health. Consume in moderation. Sale forbidden to minors.
As a professional in the Horeca sector, a wine merchant, or a wholesaler, are you looking for a gentian auvergne alternative to Suze for Horeca? DE MICHELLOT Gentian Liqueur 24% at 24% vol. is an artisanal French product made by traditional maceration, designed for demanding professionals.

Why list De Michellot Gentian Liqueur
Three arguments for your selection committee:
- Competitive centilitre margin — with a controlled raw material cost per cocktail, the cost/price ratio places this liqueur among the most profitable on a demanding menu.
- Immediate terroir argument — French origin, traditional maceration, plants sourced from French herbalists. A storytelling that sells itself on the menu.
- Versatility — served neat as a digestif, with tonic, as a spritz, or in a signature cocktail. One listing, multiple uses on the menu.
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3 immediate applications for your menu
1. Gentian Tonic — the simple aperitif
4 cl De Michellot gentian (24% vol.), 12 cl premium tonic, citrus zest. A cocktail in 30 seconds with a controlled raw material cost and a menu selling price of €12-16.
2. Gentian Spritz — the trendy drink
4 cl gentian, 9 cl sparkling wine, 3 cl sparkling water. A French alternative to an Italian spritz, with an immediate local sourcing argument.
3. Signature cocktail — differentiation
Use gentian liqueur as a signature ingredient to create an exclusive cocktail for your establishment. A dosage of 1.5 cl is enough to provide the aromatic signature.
Professional formats available
The De Michellot range is designed for professionals: 70 cl bottle for wine merchants, 2.5L format and 5L BIB for high-volume bars. Free delivery subject to conditions.
Discover other De Michellot references
Our complete range of 6 traditional French liqueurs: verbena, elderflower, genepi. Each product showcases a French plant and terroir.
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Frequently Asked Questions (professionals)
What is the minimum order?
Contact us directly for pricing conditions and free delivery thresholds.
Are the products kosher?
Yes, the entire De Michellot range is kosher certified — a rare differentiating factor in the premium spirits market.
Alcohol abuse is dangerous for your health. Consume in moderation. Sale forbidden to minors.