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As a hotel, restaurant, and catering professional, wine merchant, or wholesaler, are you wondering about mint dessert restaurant pastry? De Michellot mint liqueur, crafted at 25% vol. through traditional maceration of French peppermint, meets a growing consumer demand for traceable artisanal French spirits. Here's why and how to list it in your establishment.
The product: De Michellot mint liqueur 25% vol.
Made in France, De Michellot mint liqueur is the result of a long maceration of French peppermint, with no added flavors or colorants. The organoleptic profile is fresh, intense, mentholated with an herbaceous base. The 25% vol. strength has been calibrated for versatile use: served neat as a digestif (3-4 cl), lengthened with tonic (contemporary aperitif), or as a signature cocktail ingredient (1.5-3 cl).
The range is kosher certified — a rare differentiating element in the segment of premium French spirits, which opens access to a specific clientele often underserved by competitors.
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Margin analysis: why this reference is profitable
The profitability calculation of a liqueur in the Horeca sector relies on three variables: the cost of ingredients per centilitre, the average dosage per cocktail, and the menu selling price. De Michellot mint liqueur is favorably positioned on all three axes:
- Controlled ingredient cost — the 70 cl format offers one of the most competitive cost/cocktail ratios in the artisanal French liqueur segment. The 5L BIB format further reduces the unit cost for high-volume establishments.
- Effective dosage — the concentrated aromatic profile allows for a dosage of 1.5 to 3 cl per cocktail while still delivering the drink's signature flavor. Less product used per serving = more margin per bottle.
- Justified menu selling price — the terroir argument (France), artisanal maceration, and absence of additives justify a premium positioning on the menu (signature cocktail at €14-18 in urban areas).
3 concrete applications for your menu
1. Mint Tonic — the 30-second aperitif
Pro dosage: 4 cl of De Michellot mint (25% vol.), 12 cl of premium tonic, citrus zest, ice cubes. Preparation time: 30 seconds. Estimated ingredient cost: < €2. Recommended menu price: €12-14. A cost/price ratio that makes it one of the most profitable drinks on your aperitif menu.
2. Mint Spritz — the French trend
Pro dosage: 4 cl of De Michellot mint, 9 cl of brut sparkling wine, 3 cl of sparkling water, seasonal garnish. A 100% French alternative to the Italian spritz, with a local sourcing argument that resonates with urban affluent clientele. The terroir storytelling sells itself on the menu.
3. Signature cocktail — your differentiation
Use mint liqueur as a signature ingredient to create an exclusive cocktail for your establishment. A 1.5 cl dosage is enough to add a fresh note. Competitive advantage: no competitor in your area will have the same cocktail, as the reference is still not widely distributed in Horeca. This is a first-mover advantage.
Available professional formats
The De Michellot range is designed for professionals:
- 70 cl bottle — standard format for wine merchants, gastronomic restaurants, and bars with low turnover. Ideal for testing the product before committing to volume.
- 2.5 L format — for establishments with medium turnover. Reduces replenishment frequency and logistics costs.
- 5 L BIB (Bag-in-Box) — optimized format for high-volume cocktail bars. No glass breakage, long shelf life after opening, lowest centilitre cost in the range. Free delivery under certain conditions.
Selling point: terroir as a commercial lever
Sectoral studies show a fundamental trend: Horeca clientele increasingly prefers spirits with traceable origins. De Michellot mint liqueur, made in France from French peppermint, ticks all the boxes for responsible sourcing. On a menu, the mention "artisanal maceration, France" generates a higher order rate than generic international references.
For wine merchants, the argument also works: the end customer is looking for an alternative to large industrial brands, with a terroir story and premium packaging that justifies the price positioning.
Discover other De Michellot references
Our complete range of 6 traditional French liqueurs allows you to build a coherent offer: verbena (30% vol.), elderflower (20% vol.), gentian (24% vol.), genepi (35% vol.). Each reference highlights a French plant and terroir, with the same commitment to artisanal maceration without additives.
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Frequently asked questions (professionals)
What is the minimum order?
Pricing conditions and free shipping thresholds vary depending on the channel (direct Horeca, wine merchant, wholesaler). Contact us directly on WhatsApp to receive the price list adapted to your profile and estimated volume.
Are De Michellot products kosher?
Yes, the entire De Michellot range is kosher certified. This is a rare differentiating factor in the French premium spirits market, opening access to a specific clientele in restaurants and wine shops.
What is the shelf life after opening for the BIB format?
The 5L BIB can be stored for 6 to 8 months after opening thanks to the vacuum-sealed bag system which limits oxidation. The alcohol content (25% vol.) also contributes to product stability.
Do you offer support for menu integration?
Yes — we provide cocktail recipe cards, visuals for the menu, and sales arguments for your front-of-house team. Contact us on WhatsApp to receive the bartender kit.
Alcohol abuse is dangerous for your health. Consume in moderation. Sale prohibited to minors.