Introduction
Fine, rare, and fragrant, the genepi flower is an emblematic plant of the French Alps.
Used for centuries for its medicinal properties and its exceptional aromatic value, it is the origin of one of the most emblematic liqueurs of mountain heritage: genepi.
A closer look at this mythical flower and the De Michellot Génépi Liqueur, which perpetuates tradition with elegance and authenticity.
What is the genepi flower?
The genepi flower comes from a small herbaceous plant of the genus Artemisia, belonging to the Asteraceae family.
There are several varieties, the best known being Black Genepi (Artemisia genipi) and White Genepi (Artemisia umbelliformis).
Botanical description
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🌿 Scientific name: Artemisia genipi / Artemisia umbelliformis
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🌼 Color: silvery yellow flowers
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🏔️ Habitat: high mountains (2,000 to 3,000 m altitude)
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🌸 Flowering: July to August
Genepi grows in rocky, cold, and sunny areas — a symbol of alpine purity and resilience.
Habitat and cultivation of the genepi flower
Genepi grows naturally in the French Alps, particularly in Savoie, Haute-Savoie, and Isère.
Its harvesting is now strictly regulated, as some species are protected.
🌱 Artisans like De Michellot source from approved producers, ensuring sustainable and environmentally friendly cultivation.
A rare and precious plant
The rarity of genepi makes it an exceptional ingredient, reserved for the artisanal production of liqueurs and natural pharmacopoeia.
The virtues and benefits of the genepi flower
Traditionally, the genepi flower is renowned for its digestive, antiseptic, and toning properties.
Its intense and slightly bitter fragrance aids digestion and soothes stomach ailments.
Main benefits
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🌿 Aids digestion
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💪 Tones the body
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😌 Relieves bloating and digestive problems
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❄️ Revitalizes after a hearty meal or a day in the mountains
💡 In the Alps, genepi was once used as a "shepherd's remedy" to warm up and recover after a long walk.
The use of the genepi flower in liqueur
Genepi liqueur is obtained by macerating the flowers in alcohol.
This traditional process releases the essential oils and natural aromas of the plant.
The result: a sweet, floral, and slightly bitter liqueur, a symbol of alpine know-how.
Typical composition of an artisanal genepi liqueur
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Dried genepi flowers
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Neutral grain or fruit alcohol
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Sugar (moderate)
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Pure mountain water
🌾 At De Michellot, the recipe is artisanal: genepi, angelica flower, tansy, and sage, for a perfect balance between floral, vegetal, and controlled bitterness.
De Michellot Génépi Liqueur: a floral and French expression
The De Michellot Génépi Liqueur pays homage to the French Alps and the tradition of mountain distillers.
Made from natural flowers and French ingredients, it embodies the elegance of local craftsmanship.
Characteristics:
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🌿 Natural and artisanal: no artificial colors or flavors
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🇫🇷 Made in France at the Lyon distillery
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🍋 Balanced taste: floral, slightly bitter, and fresh
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🍸 Use: neat, on the rocks, or in a cocktail (Genepi tonic)
A subtle liqueur, both floral and vegetal, that captures the spirit of the French mountains.
How to consume the genepi flower?
As an aperitif
Genepi liqueur is best enjoyed chilled, neat or topped with sparkling water.
Perfect for whetting the appetite with a floral touch.
As a digestif
Served neat at the end of a meal, it soothes and refreshes, while aiding digestion.
In a cocktail
The Genepi Tonic is the star of modern aperitifs:
4 cl of De Michellot Génépi Liqueur
10 cl of tonic
1 lemon zest
Ice cubes
A light, mountain-inspired, and refreshing aperitif.
A flower at the heart of French alpine heritage
A symbol of altitude and purity, the genepi flower connects craftsmanship, nature, and terroir.
By transforming it into liqueur, De Michellot perpetuates a French tradition with a contemporary approach: authentic, natural, and refined.
🌿 Discover De Michellot Génépi Liqueur — a tribute to mountain flowers and French taste culture.
Conclusion
The genepi flower is much more than a mountain plant: it is a living heritage of alpine know-how.
Its powerful aromas and natural virtues make it a unique ingredient, sublimated in De Michellot's artisanal liqueur.
🍸 Through this rare flower, De Michellot celebrates the very essence of French terroir: the balance between nature, elegance, and tradition.
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