Introduction
Fine, rare and fragrant, the genepi flower is an emblematic plant of the French Alps.
Used for centuries for its medicinal properties and exceptional aromatic value , it is the origin of one of the most emblematic liqueurs of mountain heritage: génépi .
Zoom in on this mythical flower and on Michellot's Génépi Liqueur , which perpetuates the tradition with elegance and authenticity.
What is the genepi flower?
The genepi flower comes from a small herbaceous plant of the genus Artemisia , belonging to the Asteraceae family.
There are several varieties, the best known being Black Genepi ( Artemisia genipi ) and White Genepi ( Artemisia umbelliformis ) .
Botanical description
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🌿 Scientific name: Artemisia genipi / Artemisia umbelliformis
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🌼 Color: silvery yellow flowers
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🏔️ Habitat: high mountains (2,000 to 3,000 m altitude)
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🌸 Flowering: July to August
Genepi grows in rocky, cold, sunny areas—a symbol of alpine purity and resilience.
Habitat and cultivation of the genepi flower
Genepi grows naturally in the French Alps , particularly in Savoie, Haute-Savoie and Isère.
Its harvesting is now strictly regulated , because certain species are protected.
🌱 Artisans like De Michellot source their products from approved producers , guaranteeing sustainable and environmentally friendly cultivation.
A rare and precious plant
The rarity of génépi makes it an exceptional ingredient, reserved for the artisanal production of liqueurs and natural pharmacopoeia .
The virtues and benefits of the genepi flower
Traditionally, the genepi flower is known for its digestive, antiseptic and toning properties .
Its intense and slightly bitter aroma aids digestion and soothes stomach aches.
Main benefits
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🌿 Facilitates digestion
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💪 Tones the body
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😌 Soothes bloating and digestive problems
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❄️ Invigorates after a hearty meal or a day in the mountains
💡 In the Alps, genepi was once used as a “shepherd’s remedy” to warm up and regenerate after a long walk.
The use of genepi flower in liqueur
Genepi liqueur is obtained by macerating the flowers in alcohol .
This traditional process releases the essential oils and natural aromas of the plant.
The result: a sweet, floral and slightly bitter liqueur , a symbol of Alpine know-how.
Typical composition of a homemade génépi liqueur
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Dried genepi flowers
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Neutral grain or fruit alcohol
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Sugar (moderate)
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Pure mountain water
🌾 At De Michellot , the recipe is artisanal: genepi, angelica flower, tansy and sage , for a perfect balance between floral, vegetal and controlled bitterness.
Michellot's Génépi Liqueur: a floral and French expression
Michellot's Genepi Liqueur pays homage to the French Alps and the tradition of mountain distillers.
Made from natural flowers and French ingredients, it embodies the elegance of local craftsmanship.
Features :
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🌿 Natural and artisanal : no artificial colors or flavors
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🇫🇷 Made in France at the Lyon distillery
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🍋 Balanced taste : floral, slightly bitter and fresh
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🍸 Use : pure, on ice or in a cocktail (Génépi tonic)
A subtle liqueur, both floral and vegetal, that captures the spirit of the French mountains.
How to consume genepi flower?
As an aperitif
Genepi liqueur can be enjoyed chilled, pure or diluted with sparkling water.
Perfect to whet the appetite with a floral touch.
As a digestive
Served neat at the end of a meal, it soothes and refreshes, while aiding digestion.
In a cocktail
Génépi Tonic is the star of modern aperitifs:
4 cl of Michellot Génépi Liqueur
10 cl of tonic
1 lemon zest
Ice
A light, mountainous aperitif full of freshness.
A flower at the heart of French Alpine heritage
A symbol of altitude and purity, the genepi flower links craftsmanship, nature and the terroir.
By transforming it into a liqueur, De Michellot perpetuates a French tradition with a contemporary approach: authentic, natural and refined .
🌿 Discover Michellot's Génépi Liqueur — a tribute to mountain flowers and French culture of taste.
Conclusion
The genepi flower is much more than a mountain plant: it is a living legacy of Alpine know-how.
Its powerful aromas and natural virtues make it a unique ingredient, enhanced in the artisanal De Michellot liqueur .
🍸 Through this rare flower, De Michellot celebrates the very essence of French terroir: the balance between nature, elegance and tradition.
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