Negroni: recipe, history and French version of the cult cocktail

Introduction

Powerful, balanced and elegant, the Negroni is one of the world's most iconic cocktails.
Combining bitterness, sweetness and aromatic complexity, it embodies the art of the Italian aperitif.
But did you know that today there is an artisanal French version of the Negroni, thanks to Gentiane De Michellot , a natural alternative to Campari?
Let’s discover together its history, its recipe and how to revisit it in the French style.

The history of the Negroni: an aperitif born in Florence

The Negroni is said to have originated in Florence in the 1910s.
Count Camillo Negroni then asks his bartender to strengthen his Americano (vermouth + bitter + sparkling water) with a dash of gin.
The result? A strong, complex, and perfectly balanced cocktail that quickly became an international classic.

🍸 The Negroni is the meeting between the bitterness of bitters, the sweetness of vermouth and the freshness of gin.

Classic Negroni Recipe

Ingredients

  • 3 cl of gin

  • 3 cl of red vermouth

  • 3 cl of bitter (Campari type)

  • Ice

  • 1 orange zest

Preparation

  1. Fill an old fashioned glass with ice cubes.

  2. Pour the three ingredients in equal parts.

  3. Stir gently with a spoon.

  4. Garnish with a fresh orange zest.

🍊 Result: a perfect balance between bitterness, sweetness and freshness.


The Negroni revisited in French style with De Michellot

What if we swapped Campari for a more natural and floral French artisanal liqueur ?
That's the idea behind Michellot's Negroni à la Gentiane : an elegant, more vegetal and less sweet version of the Italian classic.

Michellot's Gentian Negroni Recipe

Ingredients :

Preparation :

  1. Mix the ingredients directly in the glass.

  2. Add ice cubes.

  3. Stir gently and garnish with orange zest.

🌿 A finer, more floral Negroni with an elegant bitterness — 100% French and natural.

Why replace Campari with Gentiane De Michellot?

  • 🇫🇷 French origin : gentian roots from Auvergne.

  • 🌿 Natural : no artificial colors or flavors.

  • 🍋 More balanced taste : noble bitterness, floral and less sweet.

  • 🧑🍳 Versatility : can be used as an aperitif or in a cocktail.

La Gentiane De Michellot reveals a pure bitterness, ideal for lovers of refined cocktails.

A local, artisanal alternative to industrial bitters.

Modern variations of the Negroni

Today, the Negroni inspires countless variations:

White Negroni

Replace the red vermouth with white Lillet and the bitters with a lighter bitter.
The result: a more floral and lighter Negroni.

Negroni Sbagliato

A classic revisited with prosecco instead of gin—fresher and more sparkling.

French Negroni

Michellot's Negroni à la Gentiane: a floral, natural and elegant version, emblematic of French artisanal know-how.

How to enjoy a Negroni?

  • Serve very cold , on ice.

  • Provide an old fashioned glass or low tumbler .

  • Garnish with an orange zest or grapefruit twist for a citrusy twist.

💡 The Negroni is an aperitif with character: the bitterness awakens the palate before the meal.

The Negroni, symbol of balance and elegance

More than a cocktail, the Negroni is an art of living .
It's a blend of history, taste and European culture - now revisited by French artisans.
La Gentiane De Michellot is the perfect embodiment of this:
an authentic, natural and elegant liqueur, which enhances the original recipe while asserting a strong French identity.

Conclusion

A timeless cocktail, the Negroni transcends fashions without ever losing its shine.
Whether Italian or French, it remains a celebration of elegant bitterness and craftsmanship.

🍸 With Gentiane De Michellot , discover a new way to enjoy the Negroni: floral, balanced and 100% French.

👉 Discover Michellot Gentian Liqueur — the touch of natural bitterness for your aperitifs and cocktails.


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